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عمومی::
مدیریت شهرت
Online reputation management and corporate communication
Online reputation management is the process of positioning, monitoring, measuring, talking and listening as the organization engages in a transparent and ethical dialog with its various online stakeholders
Consistent with prior work (Tuzovic, 2010), our study suggests that to be successful in online corporate reputation management, managers need to actively monitor social media conversations and engage in conversation with their customers by carefully responding to every customer comment.
Successful online corporate reputation management requires a manager to use social media as a real-time customer support tool.
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